Dieline is the world’s most visited packaging design website, and it highlights the importance and value of packaging design for brands in today’s world...and we were stoked to see a feature on Tiger Buck recently- check it out here.
Turns out, beef jerky sales are rising in popularity amongst busy consumers, and when they want to snack, they want something with more staying power than chips and candies.
Meat snacks represented a $2.8 billion category last year, according to Nielsen, and saw 7-percent compound growth over the prior four years. NPD further reported that consumption of meat snacks has jumped 18 percent since 2010, as half of consumers believe that animal protein provides the highest quality protein. By and large, though, the impact of the jerky trend has been felt at retail...