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'A Beef Jerky Offering That Plays Its Cards Right', Tiger Buck in Food & Drink Business

'Brand creator Benjamin Cairns, who has 15 years' experience working with local and global liquor and FMCG brands, said the lack of quality drinking snacks at bars and liquor retailers was the inspiration behind developing the Tiger Buck brand.  “Venues and retailers focus endlessly on constructing wine lists and beer lists and back bars, with snack options almost always forgotten,” Cairns said.  A premium bar snack can be an important catalyst to increased spend-per-head on drinks, according to Cairns.'...


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